Author: Chet Heughan

You might think getting a sale is the biggest hurdle when selling luxury products like RVs, powersports vehicles, or marine vehicles. But securing a customers’ buy-in is often the easiest…

For a time, this industry lacked the familiar infrastructure, data, and tools you see in the automotive industry. Understandably, this lack of resources and information might have kept you, as…

From 2020 to 2021, credit union members’ customer satisfaction dropped 2%. For digital and online bank members, however, that rate rose 2%. Though not a dramatic difference, this shift does…