Using Lessons from the Past to Attract New Powersports Customers

In 2018, the Motorcycle Industry Council found that more than 8 percent of United States households owned at least one motorcycle, the largest number ever recorded. Powersports in general, meanwhile,…

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How Do You Persuade New Kinds of Customers to Dive In on Marine Ownership?

At first glance, marine marketing may seem like a confined space. High price points and geographical limitations may constrain your consumer base, but that shouldn’t stunt the reach of your…

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Want an “in” with Millennials? Pitch RV Ownership as an Experience

It’s no secret that for retailers, millennial consumers have represented an enigma since they were old enough to crack open a wallet. The reason? They differ drastically from the generations…

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