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At first glance, marine marketing may seem like a confined space. High price points and geographical limitations may constrain your consumer base, but that shouldn’t stunt the reach of your…

It’s no secret that for retailers, millennial consumers have represented an enigma since they were old enough to crack open a wallet. The reason? They differ drastically from the generations…

Marine retail is subject to extreme highs and lows every year, thanks to the peaks and valleys that come with the changes in seasons. Because of the up-and-down nature of…