Want an “in” with Millennials? Pitch RV Ownership as an Experience

It’s no secret that for retailers, millennial consumers have represented an enigma since they were old enough to crack open a wallet. The reason? They differ drastically from the generations…

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Are you Marketing your RVs Effectively?

The explosion of digital media over the last 30 years has forever transformed our economy and culture. Everything ─ from the way people shop to the way retailers reach out…

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What Makes the RV Market Attractive?

Every year, lenders everywhere repeat the familiar ritual of evaluation, estimation, and determination, deciding which lines of business they want to devote their time and capital to. Recreational vehicles (RVs)…

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