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It’s no secret that for retailers, millennial consumers have represented an enigma since they were old enough to crack open a wallet. The reason? They differ drastically from the generations…

Marine retail is subject to extreme highs and lows every year, thanks to the peaks and valleys that come with the changes in seasons. Because of the up-and-down nature of…

We are, thankfully, past the era of “Millennials are killing industry X” headlines popping up everywhere you look. The main reason for that is “millennials,” those people born between the…