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In 2018, the Motorcycle Industry Council found that more than 8 percent of United States households owned at least one motorcycle, the largest number ever recorded. Powersports in general, meanwhile,…

It’s no secret that for retailers, millennial consumers have represented an enigma since they were old enough to crack open a wallet. The reason? They differ drastically from the generations…

Marine retail is subject to extreme highs and lows every year, thanks to the peaks and valleys that come with the changes in seasons. Because of the up-and-down nature of…