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Want an “in” with Millennials? Pitch RV Ownership as an Experience

It’s no secret that for retailers, millennial consumers have represented an enigma since they were old enough to crack open a wallet. The reason? They differ drastically from the generations…

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Marine Marketing Needs Big Reach

Marine retail is subject to extreme highs and lows every year, thanks to the peaks and valleys that come with the changes in seasons. Because of the up-and-down nature of…

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Selling Motorcycles to Millennials

We are, thankfully, past the era of “Millennials are killing industry X” headlines popping up everywhere you look. The main reason for that is “millennials,” those people born between the…

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